How To Make More Money From Your Business – Part Three
Part Three – Marketing Plan
Who Are You And What Do You Sell?
To be able to market and sell your products and services you need to be know who what it is you are actually selling. From that you can identify who it is you are selling to. So what are you selling? Some people call it “the elevator speech”.
Identify Your Customers
Who really buys your product? Who uses your products or services may not necessarily be the person who pays for your product. For example retail surf stores think they are selling to teenagers when in fact half of their sales are probably to parents of those teenagers. Who should you market to?
What Communication Medium Will Work For You?
Once you have identified who you are selling to, identify what method of communication for your offer is best to get your message and offer accross? For example baby boomers don’t spend too much time on twitter and Gen Y don’t read too many newspapers. What should you use to advertise?
Clearly Define Your Offer
Another very important component is to clearly communicate what it is you are selling, where you can get your product and how much it costs. Failure to communicate the components of the offer can cause the customer to miss the point.
Regular Contact Creates Brand Awareness
It has been scientifcally proven that regular contact is needed to create familiarity and with familiarity comes brand awareness. What is your brand and what does it stand for? Experts recommend a maximum of 90 days between each contact of your potential customers. More than this and you risk having to recreate the initial message and start the familiarity cycle over again.
Here is a newsletter we wrote on marketing tips from top marketing agencies.
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